Decide who makes the decisions
A self-directed brokerage lets you select investments and place trades. An automated investment service generally manages a portfolio according to a defined strategy and your inputs.
Understand what advice includes
Portfolio management, access to a human adviser, tax features, and broader planning are distinct services. Read what is actually included at your account level.
Compare all-in costs
Add advisory fees, underlying fund expenses, trading costs, and account charges. Verify the relevant legal entity and registration, and remember that registration does not guarantee performance.
Ready to compare investment companies?
Bring what you’ve learned to a side-by-side comparison.
Compare investment companiesRelated company reviews
- Fidelity reviewSelf-directed brokerage and retirement accounts
- Charles Schwab reviewBrokerage with broad account and service access
- Vanguard reviewLong-term, fund-focused investing
Sources & further reading
Published October 1, 2026. Last reviewed October 21, 2026.
Report a correction