Start with the decision
A gold dealer, a bank, and a law firm should not be evaluated using the same checklist. Each comparison starts with the service, intended audience, and relevant geography. The research pool includes the companies identified in the launch guide, with service types kept distinct.
Gather comparable evidence
Research should identify the legal entity and official website, collect written pricing and terms, check relevant registrations, and record the date and source for each material fact. Comparisons should use the same scenario wherever pricing is personalized.
A provider’s statement is labeled as company information. It does not, by itself, establish superior quality, customer experience, or an independent test result.
Explain strengths and limitations together
The comparison should help you understand who a service may suit, what it costs, and why another option may fit better. Missing information remains unverified rather than becoming an assumed advantage or disadvantage.
Publish scores only when the evidence is complete
The proposed model uses a 100-point rubric with category-specific weights. Each criterion receives a documented 0–5 assessment, multiplied by its weight and divided by five. No numerical company score is published without the required evidence and reviewer signoff.
Identity, availability, core costs, and material terms are required. Critical contradictions must be resolved, and all required criteria must be complete. Customer ratings, editorial scores, and list positions are separate concepts.
Make it easy to correct the record
Sources should be revisited when a material fee, product, restriction, or company status changes. Readers and companies can prepare a factual correction through the same channel.
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